HealthTex Returns to Ad Arena

Article Abstract:

HealthTex, division of VF Corp., invited advertising agencies to compete for its $3 million account. The children's clothing company seeks to begin activity again after brief hiatus of no advertising. Martin Agency of Richmond, VA previously held the account and they are also making a pitch to keep it. Others invited to make a pitch for the account are Trone Advertising of Greensboro, NC; and Wiley & Associates of Westlake Village, CA.

United States, APPAREL AND OTHER TEXTILE PRODUCTS, Infants' & Toddlers' Apparel, Infants' Cut and Sew Apparel Manufacturing, Children's clothing industry, Baby clothing, HealthTex Inc.

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Much More of Candie's

Article Abstract:

Candies's, footwear company out of New York, has chosen eight advertising shops to be in the running for its $25 million account. The company is stepping up its advertising spending with goal of reaching $1 billion in revenue within five years. The company is looking for a campaign to advertise its new line of frangrances and jeans.

Comment:

Has expanded its list of ad agencies for review

New York, Footwear, Footwear Wholesale, Footwear Wholesalers, New Agency Services, Footwear industry, Candie's Inc., CAND

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Penney Holds Latino Review

Article Abstract:

J.C. Penney is looking for agency to handle its $8 million Hispanic ad account

Department Stores, Texas, J.C. Penney Corporation Inc., JCP

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