Peco begins 'Hometown' bid for users

Article Abstract:

PECO Energy Co (Philadelphia, PA) is launching an advertising campaign to dissuade its electricity customers from shopping around when 10 utilities introduce service in the Philadelphia area in Jan 1999. The commercials in PECO's "Hometown" campaign feature comforting images of small town life, and say that where "outside electric companies . . . see dollar signs," PECO sees "a community where honesty and hard work lead to success." The ads have been criticized as misleading by consumer groups. PECO's own unregulated subsidiary Exelon will offer power for 4.69 cents compared to the unregulated business's 5.65 cents, but it has stopped the broadcast ads which cost it $732,500 in Jul-Sep 1998.

Comment:

PECO Energy Co begins campaign to dissuade customers from exploring deregulated electric service options in Jan 1999

Electric Utilities, Electric Power Generation, Transmission and Distribution, Television, Campaign Launched, Regulation/Ethics, Design/Copy, Abstract, PECO Energy Co., PE

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Cendant to bolster minority mortgages. (Cendant Mortgage signs deal to provide more mortgage loans in Philadelphia)

Article Abstract:

One of the nation's largest mortgage providers Cendant Mortgage Corp.'s signs accord with the NAACP in Phalidadelphia to provide more mortgage loans to low income borrowers. Cendant Mortgage plans to make mortgage loans of $50,000 each to 500 applicants.

Comment:

Signs accord with Philadelphia's NAACP to provide more mortgage loans to low income borrowers

Alliances, partnerships, Mortgage and Nonmortgage Loan Brokers, Consumer Mortgage Loans, Mortgages, Cendant Mortgage Corp.

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