Strategies Used by Small Business Entrepreneurs

Article Abstract:

This descriptive study of 184 small firms identified strategies most frequently used by their managers. These strategies were identified using the Entrepreneurial Strategy Matrix, a situational model in which the identification of levels of innovation and risk lead to prescriptions of appropriate strategies. Concurrently, this model was empirically tested and its validity supported. Of the strategies used, the five most common were: "work to create a competitive advantage," "maintain innovation," "lower the costs of developing and/or maintaining one's venture," "defend product/service as it is now," and "create a first mover advantage." In addition, there were no differences between the use of strategies by entrepreneurs in service and manufacturing industries.

Small Business, Methods, Manufacturing industry, Manufacturing industries, Planning, Brief Article, Strategic planning (Business), Entrepreneurship

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Best Practice Customer Value and Satisfaction Cultures

Article Abstract:

To use customer value and satisfaction data effectively, the company culture must embrace, support, and encourage customer value and satisfaction initiatives. The purpose of this article is to discuss the nature of a customer value and satisfaction culture and to model how best practice companies transform their cultures. The research results make a contribution to the literature by revealing unique insights into the nature of a customer value and satisfaction culture and by offering practitioners a model of how to manage such a culture.

Drug stores and proprietary stores, Drug Store Chains, Pharmacies and Drug Stores, Drugstores, Chain stores, Customer satisfaction, Public relations, Value (Economics), CVS H.C. Inc.

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Facing the Future: Coping with Times of Change

Article Abstract:

The grocery wholesale and retail industries grew little, about 0.5% in the last 15 years, resulting in a recent increase in acquisitions and mergers. The industry is now planning to regain market share by fostering the concept of mealtime at home.

Crop Production, Groceries & Rel Prods Whsle, Grocery and Related Product Wholesalers, Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores, Radio & TV communications equipment, FOOD AND KINDRED PRODUCTS, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Groceries and Related Products, Food, Statistical Data Included, Analysis, Mergers, acquisitions and divestments, Wireless telephones, Food industry, Grocery industry, Behavior, Statistics, Wholesale industry, Wholesale trade, United States economic conditions, Cellular telephone equipment industry, Public opinion, Baby boom generation, Change, Change (Philosophy), Demographic transition

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