A-B deflects critics via public service pieces

Article Abstract:

Anheuser-Busch (A-B) has cranked up its PR machinery to answer back charges that its advertising appeals to children. Responding to a call by a consumer group for the federal government to investigate alcohol advertising on television, an A-B PR official said it would be preposterous for the company to direct its advertising to a group who cannot legally buy the product. The issue stems from the A-B's use of animated lizards in its television advertising.

Breweries, Beer & Other Malt Beverages

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Celebrities use 'gossip' as form of public relations

Article Abstract:

A panel discussion arranged by Entertainment Publicists Professional Society has reiterated that celebrities thrive on gossips for public visibility. Views expressed by several columnists at this discussion are presented.

Celebrities, Publicity, Gossip, Discussion

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Vocus is going public

Article Abstract:

The growth of Vocus Inc., a public relations software manufacturer is discussed.

Prepackaged software, Sales & consumption, Computer software industry, Software industry, Market size, Vocus Inc.

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