A cross-sectional test of the effect and conceptualization of service value

Article Abstract:

A study of service value as a function of consumer decision in acquiring the services validated the assumption that service value figures prominently in the decision to acquire the service. Results show that consumers tended to treat the decision as an additive process of integrating derived benefits and cost factors. This service value has deep implications in the business reengineering philosophy since better effects of reorganizations could be derived from value reforms than process reforms.

Research, Consumer behavior

---

The importance of brand cues in intangible service industries: an application to investment services

Article Abstract:

A study examining the importance of branding for services based on varying degree of tangibility is presented. For the purpose of the study, branding of services related to mutual funds, hotels, and computers industries is compared.

United Kingdom, Marketing procedures, Marketing, Comparative analysis, Product management, Company marketing practices

---

The good guys don't always win: the effect of valence on service perceptions and consequences

Article Abstract:

The article examines the impact of valence effects on customer satisfaction.

United States, Forecasts, trends, outlooks, Analysis, Forecasts and trends, Influence, Market trend/market analysis, Customer satisfaction, Set (Psychology), Cognitive biases

Similar abstracts:

• Abstracts: Interactivity in the electronic marketplace: an exposition of the concept and implications for research. Brand portfolio, corporate image, and reputation: Managing brand deletions
• Abstracts: Liberty link rice raises specter of tightened regulations. Nanomedicine lacks recognition in Europe. UK seeks to relax shareholder preemption rights
• Abstracts: Cyclical correlations, credit contagion, and portfolio losses. Comment on 'optimal portfolio selection in a value-at-risk framework.'
• Abstracts: A new role for scientists in the biological weapons convention. Overhauling oversight: European drug legislation
• Abstracts: A new role for scientists in the biological weapons convention. part 2 Biogenerics at the crossroads

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.