A discrete/continuous model of fruit promotion, advertising, and response segmentation

Article Abstract:

Data from a household and purchase-occasion panel is used to investigate what influences consumer choice when buying apples and to analyse their responses to advertising and promotional activities.

Models, Marketing, Fruit industry, Fruit trade, Marketing research, Market research, Farm produce, Agricultural products

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Estimating strategic price response in a product-differentiated oligopoly: the case of a domestic canned fruit industry

Article Abstract:

National, weekly point-of-sale scanning data is used to estimate the empirical strategic price response in a domestic canned fruit industry in which Del Monte and Dole are important players.

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Competitive Behavior of National Brands: The Case of Orange Juice

Article Abstract:

This study examines the orange juice demand, focusing on both frozen and chilled varieties.

United States, Soft Drink Manufacturing, Specialty Canning, Bottled and canned soft drinks, Canned specialties, Orangeade, Canned Baby Juices, Canned juices, Soft drink industry, Orange drinks, Jarred baby food

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