A new tool for targeted Web selling

Article Abstract:

Collaborative filtering will enhance business-to-business (b-to-b) marketers' Internet selling operations. The architecture enables marketers to identify user preferences and behavior and connects users with groups that share their tastes. B-to-b marketers using collaborative filtering technology include Barnes and Noble Inc, WiseWire Corp and Firefly Networks. However, some marketers still believe that the old-fashioned one-to-one marketing offers more b-to-b advantages.

Analysis, Internet/Web advertising, Internet advertising, Business-to-business advertising, Business to business advertising, Electronic marketing

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Push technology progress lowers hurdles for users

Article Abstract:

The success of the PointCast Network and the rise of software vendors venturing into push technology have propelled the importance of pushing corporate World Wide Web content to users. The push landscape has expanded to include consumer and business-to-business marketing applications such as inside product news and pricing information sharing. Marketers have also used the technology for sending catalog updates, special promotion information, tips and industry news.

Marketing, Information services, Marketing industry, Push technology

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WavePhore surfs for OEM partners in online campaign

Article Abstract:

K2 Design used an integrated print and online business-to-business advertising campaign for its client WavePhore of Phoenix, AZ. The marketing program introduced WavePhore's technology platform called WaveTop which provides computer manufacturers the ability to offer desktop push technologies through television broadcast signals. The first phase of the campaign helped WavePhore look for original equipment manufacturer partnerships.

Online services, Advertising, K2 Design Inc.

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