Abstracts - faqs.org

Abstracts

Business

Search abstracts:
Abstracts » Business

A transactional analysis approach to the categorisation of corporate marketing behaviour

Article Abstract:

Transactional analysis, which states that there is an 'ego' within a person that assists with coordinating perceptions and integrating behaviour, can be regarded as a suitable tool for investigating the impact of organizational culture on corporate marketing behaviour, especially in relation to relationship marketing. This approach indicates that companies should base marketing communications on the assumption that customers are rational decision makers. Ideally, a company should assess internal perceptions of and employee attitudes towards customers.

Author: Bennett, Roger
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1999
Marketing Management, Methods

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Computer-aided marketing planning: the experience of early adopters

Article Abstract:

Computer software can be used to enhance the process of marketing planning and implementation. Decision support systems can help the marketing team to apply user-defined calculations for group-wide functions including executive information and multiple-level data analysis. The article discusses the benefits of decision support systems for a number of example situations. Enough evidence is available to suggest that marketing businesses can safely adopt computerised methods, provided that a full investigation of the software precedes purchase.

Author: Wilson, Hugh N., McDonald, Malcolm H.B.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1996
Prepackaged software, Business Software Pkgs NEC, Research, Planning, Decision support systems

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Relationship formation and governance in consumer markets: transactional analysis verses the behaviourist approach

Article Abstract:

Successful relationship marketing occurs when the working environment of a business facilitates the development of close relationships with the customer. The organisation must exude confidence and consistently welcome its customers to encourage the relationship marketing process. Colleagues should be supportive of one another and work together as a united team. Businesses need to be totally committed to the practice of relationship marketing for marketing campaigns to succeed.

Author: Bennett, Roger
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1996
Social aspects, Management, Interpersonal relations

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Marketing, Reports, Marketing research, Market research
Similar abstracts:
  • Abstracts: A contingent claims analysis of the interest rate risk characteristics of corporate liabilities. Face value convergence for stochastic bond price processes: a note on Merton's partial equilibrium option pricing model
  • Abstracts: Multinationality of U.S. corporations: the auditing implications. Materiality and audit risk modelling: financial management perspective
  • Abstracts: Proceed with caution. Taking the vexation out of taxation. Building in flexibility
  • Abstracts: Effects of bailout legislation: implications from the stock market for thrift shareholders. The influence on Congress by the thrift industry
  • Abstracts: Reviewing the review process. Company sets up model for tracking ads. It's the name game: firms must weigh reasons before making changes
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.