AMP building on overseas base

Article Abstract:

Harrisburg, PA-based electronic connector maker AMP Inc maintains a database-oriented World Wide Web site for its global marketing efforts. Under the stewardship of Jim Kessler, global director of electronic commerce, AMP succeeded in overcoming the barriers commonly experienced by marketers trying to develop Web sites with an international focus. The company managed to reduce the cost of globalizing its site while maintaining excellence in customer service. This effort has earned accolades for the company from the electronic commerce industry worldwide.

Electronic Connector Manufacturing, Marketing Management, Advertising Management-Electronic Media, Electronic connectors, Electrical equipment and supplies industry, Electric equipment industry, International aspects, Telecommunications systems, Web sites (World Wide Web), Web sites, AMP Inc., AMP, Electronic marketing

---

Big firms reining in Net brands

Article Abstract:

Major companies are restructuring their online branding strategies. This means that multitudes of Web pages will soon comply with standard design templates developed by each organization. This realignment will also result in the centralization of content control. The company to pioneer this initiative was Chrysler, whose seven-month reorganization effort in 1996 has resulted in lower Web development costs and renewed online interaction among customers, dealers and manufacturers.

Online services

---

Reining in Web sprawl

Article Abstract:

Companies are becoming more demanding of their Web sites. This means that accountability will be a major concern for the organization's Web staff. The concept of accountability refers not only to return-on-investment goal but also to corporate controls over the content, design and branding of the sites. For Web experts used to autonomy, this shift may be hard to get used to although it is a worthy development because it is actually good for the business.

Evaluation

Similar abstracts:

• Abstracts: Japan: waiting on the bail-out. Riding the tiger. Japan: all change on the yen
• Abstracts: Building a services business. Vibroplant: not at all vibrant
• Abstracts: Rural Wales facing major challenges. Urban areas cashing in on spare time. Wales: economy is strong and still expanding
• Abstracts: Modernising an old stalwart. Something for the professionals. Stuck on the horns of a trading systems dilemma
• Abstracts: Picking a developer: lots of choices. Trade books begin chase for Web ads

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.