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A&W Root Beer & universal run 'Munsters' promotion

Article Abstract:

A and W Root Beer consumers can win Universal Studio's The Munsters' family items through the Halloween 'Are Your A Long Lost Munster?' promotion. Specially marked A&W products, such as scratch-off game cards inside 12- and 24-packs of 12-ounce cans, also give consumers the chance to win $25, $100 or $5,000 prizes. Herman Munster's head and the tag line, 'With A&W, It's Good To Be Thick Headed," will be featured on static clings, shelf talkers and pole signs.

Publisher: Magazines/Creative Inc.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
Soft Drink Manufacturing, Canned & Bottled Soft Drinks

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Golden Books & M&M Mars team for promotion

Article Abstract:

Golden Books Family Entertainment Home Video & Audio has teamed with M&M/Mars to promote the remastered versions of Holiday Classics, ' Rudolph the Red-Nosed Reindeer,' 'Frosty the Snowman,''Santa Claus Is Comin' to Town,' and 'The Little Drummer Boy.' The promotion will give away over 13 million packages of M&M/Mars miniatures. Consumers can win by correctly guessing which Holiday Classics character ate Santa's miniatures.

Publisher: Magazines/Creative Inc.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
Motion Picture and Video Industries, Prerecorded Video Tapes, Golden Books Family Entertainment Home Video and Audio

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Subjects list: United States
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