New Aleve cold & sinus offers all day relief

Article Abstract:

Bayer Consumer Care has introduced Aleve Cold & Sinus, the first medication that can relieve the pain and nasal congestion associated with colds and sinus troubles in a single day. The company will support the product's launch with a multi-million dollar TV and radio advertising campaign. Retail sales would also be supported by an array of eye-catching merchandising and display materials, including Try-Me-Free gravity feeds and floorstand displays.

Product introduction, Proprietary Sinus Preps, Respiratory system agents

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Aleve & Colgate join for promotion

Article Abstract:

Bayer Consumer Care Division and Colgate-Palmolive have created a strategic partnership to promote the long lasting benefits of their products. The firms, which are two of the leading health care product manufacturers in the US, are launching the first bonus-pack that includes Colgate Total Fresh Stripe and Bayer's Aleve pain reliever. Both products are expected to deliver all-day long lasting results to users.

Alliances, partnerships, Soap and Other Detergent Manufacturing, Toothpaste, Bayer Consumer Care Division

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Whitehall-Robins offers new power wings

Article Abstract:

Whitehall-Robins has launched a new wall-mounted in-store display rack for its cold and flu medication. The adjustable power wing is available from 24" to 36" in height. The color coordinated units feature an injection- molded header frame and three-sided graphics. The backwall accommodates shelves and peg hooks, while the narrow side panels are designed in such a way to offer greater visibility.

Marketing procedures, Ethical Cough & Cold Combinations

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