PR problems beset hard-selling Coke

Article Abstract:

Coca-Cola's hard sell tactics has negatively affected its relations with its bottlers and the public school systems that have entered into franchising agreements with the soft drink company. Coke seeks to raise dollar sales volume and profits by raising syrup prices to bottlers by 7% which is double the usual rate. Negative publicity has also been incurred by monopolistic franchises in schools, the testing of a vending machine that can increase the price with the temperature, its non-compliance with the promise to use recycled plastic for bottles and efforts to control advertising placement in magazines.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Soft drinks, Coca-Cola Co. (Atlanta, Georgia)

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Dell emphasizes PR at page conference

Article Abstract:

Michael Dell identifies PR as a tool to retain the public's confidence in a company. At Arthur Page Society's seminar, Dell revealed his company's PR policies.

Electronic computers, Conferences, meetings and seminars, Computer industry, Microcomputer industry, Dell Inc.

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Ad/Pr conglomerates stand PR on its head

Article Abstract:

It is observed in the OMC annual stockholders meeting that the company is very much uninterested in revealing any information relating to its financial status. It is criticized that OMC's openly hostile treatment of the press goes against every principle of public relations.

Advertising agencies, Management dynamics, Agencies, Public Affairs, Public Relations Methods, Management, Omnicom Group Inc., Company business management

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