Ad nauseum

Article Abstract:

Advertising executives are turning to parodies of existing ads in order to grab the attention of the current advertising-saturated generation. Advertising agency Fallon McElligot of Minneapolis was responsible for the Miller Lite campaign which features a caricatured creative called Dick who uses an abundance of cliches. The parody strategy is also used by anti-commercialism magazine 'Abdusters', although in this case it is used to highlight hypocrisy within advertising.

Usage, Humor in advertising, Humorous advertising, Parody

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Branded entertainment: a new advertising technique or product placement in disguise

Article Abstract:

Evolution of product placement as a subtle, sophisticated tool of advertising and concept of branded entertainment are analyzed.

Canada, Forecasts, trends, outlooks, England, Analysis, Forecasts and trends, Market trend/market analysis, Product placement

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