Ambassador's Speedway delivers shopping convenience

Article Abstract:

Hallmark's Ambassador Cards has developed Speedway that provides consumers easier time in finding the right cards. The marketing program includes attention-getter Quick Card merchandisers signs that are transparent signage, signs with larger captions, and chronological arrangements of cards such as birthday youth cards placed next to birthday teen that is next to general birthday cards. Speedway is expected to boost the card department category's efficiency and increase revenues, while providing shoppers enjoyable and more convenient shopping experience.

Marketing/Advertising Methods, Advertising Activity, Point-of-Purchase Displays, Ambassador Cards, Article, Ambassador

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American Greetings offers new card spinner

Article Abstract:

American Greetings has developed its Greeting Card Spinner display which can accommodate up to six card spinners. The display is eye-catching, maximizes display space and rotates on bearings at 360 degrees. Akron-OH based Pioneer Plastics used a new material called AN004 from Eastman Chemical Co which was specifically designed for the display market. The material was chosen for its strength, exceptional clarity and ease of processing.

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