American takes prospects on a sample flight

Article Abstract:

American Airlines Inc's direct mail advertising features a folding film viewer that lets one experience an American Airlines flight from New York to Los Angeles. A nine-frame strip of film introduces the airline's new Flagship service, and a pamphlet gives a closer look at its Business Class Cabin. Although this is not the first time that a slide-show technique was used in direct-mail advertising, it still has enough novelty to interest prospective customers. This well-made ad was done by Bozell Inc's direct mail division in Dallas, TX.

American Airlines Inc.

---

American Airlines affiliate suits up an executive jet for visual magnetism

Article Abstract:

The advertisement of AMR Combs-Grand Rapids Inc (AMR Combs) showing a jet plane dressed in a business suit is very effective because it shows a lot of visual appeal with the good color combination used. The advertisment is geared towards the right market consisting primarily of business executives who use commercial jets. The accompanying text shows the benefits that AMR Combs has to offer which is customized business travel service. The advertisement assumes a friendly tone and ends with a direct sales offer.

Airports, flying fields, & services, Air transportation, nonscheduled, AMR Combs-Grand Rapids Inc.

---

Southwest Airlines is just 'plane' realistic

Article Abstract:

Southwestern Airlines Co's 30-second'just plane smart' advertisements make use of realism to inform viewers how low-cost flying can be obtained through their services. To achieve a realistic effect for the ads, popular executives were hired to appear in each of the spots, which were likewise given a sense of realism by the use of black and white cinema verite style and jazzy background music.

Analysis, Southwest Airlines Co.

Similar abstracts:

• Abstracts: New limits on meal and T & E deductions are effective now even for fiscal-year taxpayers. The format of an employee expense account determines tax treatment of employer, employee
• Abstracts: Days of malaise: American marketers no longer strive to be the best. It's time to stop selling and start making sales
• Abstracts: Financial ratio proportionality and inter-temporal stability: an empirical analysis. The effect of corporate divestments on shareholder wealth: the UK experience
• Abstracts: Target: small business. Eaton print effort staves off encroaching foes

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.