Samsung goes from also-ran to forerunner

Article Abstract:

Advertising on industry publications has contributed to the escalating worldwide success of Samsung Semiconductor Inc. With the help of the Curtin Emerson Ransick advertising agency, the company designed advertisements that focused on the benefits that can be had from using Samsung products. Also, in line with the company's shifting its market to giant companies, it oriented its advertisements on the largest buyers of memory products. The new marketing strategy replaces the cartoon images in previous advertisements with a dignified-looking design to entice corporate purchasing.

Semiconductors and related devices, Semiconductor industry, Samsung Semiconductor Inc.

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Eaton print effort staves off encroaching foes

Article Abstract:

Eaton Corp uses print advertising as part of its marketing campaign to stay on top of the competition in the heavy duty truck transmission industry. The company's campaigning of the capabilities and advantages of its new Super 10-speed transmission line has helped it to carve out a niche in the heavy duty truck market. The print advertisements have also helped in fostering better communication with its design engineers because the components that these engineers develop are initially included in the advertisements.

Motor vehicle parts and accessories, Industrial trucks and tractors, Relays and industrial controls, Truck industry, Eaton Corp.

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