Tin's mixed blessings

Article Abstract:

Tin packaging boxes have been around since the 1850s, but their use today brings mixed results. For luxury items, tin means greater production and shipping expenses. Usually increased sales do not offset the higher costs. Hiram Walker, which has used tin boxes, has concluded that they work well only with well-known brands at the top of their category. On the other hand, tin works to give brand identity for mass-marketing firms that target the higher end of the market. General Foods International Coffees is an example. Also, tin packaging will always have its use as a specialty-packaging material.

Metal cans, Analysis, Usage, Tins (Containers)

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Green light for drug ads

Article Abstract:

Prescription drug companies have stepped up direct-to-consumer advertising, with the blessing of the American Medical Association, which has removed its ban on this kind of advertising. UpJohn was the first company to target consumers four years ago when it put Rogaine, a hair-loss remedy, on the national air waves. The largest direct-to-consumer ad category to date is the nicotine patch. Marion Merrell Dow, Ciba-Geigy Ltd, American Cyanamid and Warner-Lambert have invested over $100 million ad dollars in this product.

Pharmaceutical preparations, Standards, Pharmaceutical industry, Advertising

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A film worth eating

Article Abstract:

Food manufacturers can foresee a time when packaging for frozen ready-to-eat entrees and other products will be edible. The advantages of this kind of packaging would be considerable. Not only would such a product eliminate waste, it might also help preserve foods. Scientists are currently researching ways to replace plastic with films comprised of proteins and polysaccharides - two key ingredients that limit moisture and oxygen degradation. Some researchers think that edible films are only two to five years away.

FOOD AND KINDRED PRODUCTS, Bags: plastics, laminated, & coated, Research, Innovations, Packaging industry, Food research

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