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Indonesia alluring to EarthShield

Article Abstract:

EarthShield markets non polluting cleaning and degreasing chemicals in 15 countries, and has formed an agreement with PT Protek Environment Dunia, an Indonesian distributor, with an interest in environmental issues. EarthShield's ingredients are shipped to Indonesia and processed at PT Protek's blending facility in Jakarta. EarthShield is planning to launch a consumer product range in Indonesia.

Author: Mullich, Joe
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
Chemicals & allied products, not elsewhere classified, Foreign operations, EarthShield Environmental Services Inc.

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Brand still holds edge in battle with price

Article Abstract:

Branding is viewed as important in business marketing because few products can cite concrete characteristics that will distinguish them from others. And according to a recent study of the International Data Group, brand is the main criteria employed by companies whenchoosing and purchasing computer products. A brand name is also useful when theprices of products are more or less equal.

Author: Mullich, Joe
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
Evaluation, Business names

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