New tools transform database marketing

Article Abstract:

The recent National Center for Database Marketing conference held in Chicago, IL, focused on the innovative applications of new database marketing tools. Several important developments in the field of database marketing were also discussed, including the redefinition of the marketer-customer relationship, the need for time-compressed marketing capabilities, the development of closer ties between marketing and customer-service operations, and the need to develop a new set of skills.

Conferences, meetings and seminars, Database marketing

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Information provides insight, competitive marketing edge

Article Abstract:

Information-driven marketing is becoming popular in the business marketing community. This type of marketing is gaining widespread acceptance because it enables a company to collect important insight regarding the marketplace. The major push to information-driven marketing are the major strides being achieved in information technology. Using these new instruments, marketers can now gather, store, analyze, access and share information more easily.

Methods, Marketing management, Information management

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