Entertain during phone downtime: don't hold off marketing while customer waits

Article Abstract:

Companies can use the time when customers are put on hold to continue advertising and conveying marketing messages to those customers. Digital Message Systems Corp.'s Message on Hold Network helps businesses make use of such idle time by offering a package of pleasant music and recorded messages that provide information about the company. Message on Holds serves as a the firm's public relations representative, spokesperson and salesperson all at the same time, and intends to inform, entertain and strengthen the company's image.

Methods, Telemarketing

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Database marketing begins to register

Article Abstract:

The growth in the use of database marketing among US industrial firms, specially in business-to-business companies, is highlighted. Database marketing is reshaping the way industrial concerns approach their sales aand marketing efforts. It provides users the capability to go into niche marketing, reapportion sales territories, cross-sell with sales promotions and source input on new product development. For industries, database marketing is more valuable, because business-to-business customers are worth a lot more.

Planning, Industry, Industries, Database marketing

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Upbeat marketers wield bigger budgets, shift marketing mix

Article Abstract:

Results of the survey of 101 top marketing executives conducted by Leo J. Shapiro & Assoc show that 42.6% believe that there will be an increase in their marketing budgets this year while 23.8% predict a decrease. The budgetary increase is expected to happen in the later part of 1993. Although economic recovery is predicted, the expected expenditures will not be great due to the prudent spending habits acquired during the recession period which promoted efficiency in fiscal management.

Finance, Budget, Budgeting, Budgets, Surveys, Marketing management, Marketing executives

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