An empirical methodology for the ethical assessment of marketing phenomena such as casino gambling

Article Abstract:

The methodology proposed here exemplifies how psychometric measures can be dovetailed to assess ethical dimensions of social marketing phenomena such as legalized casino gambling. Three traditional ethical theories - Deontology, Teleology, and Distributional Justice - are incorporated in the methodology design. Reactions of metro household-heads to legalizing casino gambling in their city were obtained from an existing metro panel. A pro-gambling attitudinal scale developed for this purpose, and tested for its reliability, discriminant and nomological validity, was the basis for deriving valid and insightful teleological and distributive assessment measures. As expected, casino gamblers and gamers obtained higher pro-gambling scores than non-gamblers. While teleological and deontological justifications of casino gambling were decisively low, distributive justice related conditional acceptance of casino gambling was higher. (Reprinted by permission of the publisher.)

Research, Ethical aspects, Gambling, Casinos

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PC:SOLVE. A new software tool for marketing analysis

Article Abstract:

With the rapid increase in the number of programs available, and with the ongoing and continuous development of new software, researchers, marketers, educators, and managers face the growing problem of selecting proper software. The choice of a marketing computer package is becoming more and more difficult as the number of choices increases. These reviews are intended to help individuals select the most appropriate package for a specific application by allowing them to reduce the number of packages to be evaluated. Reviews are to be practically based rather than an abstract assessment of the manual as a descriptive document. Publication of a review should not in any way be seen as an endorsement of a package by the Academy of Marketing Science or this journal. (Reprinted by permission of the publisher.)

Prepackaged software, Evaluation, Software, Marketing research, Market research, Mathematical analysis, Pacific Crest Software Inc., PC:SOLVE (Data analysis software)

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