An exploratory investigation of consumer decision making for selected professional and nonprofessional services

Article Abstract:

An analysis of selection techniques of consumers with regards to services industries reveals that source of information, location and price dominate the selection process. These attributes vary between professional and nonprofessional services but remain the primary selection criteria. The study supports earlier research work on consumer behavior but maintains that further studies should be conducted along this line.

Consumer Behavior, Market Research, Service Industries, Social aspects, Research, Reports, Marketing research, Services industry

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Service orientation and performance: an organizational perspective

Article Abstract:

The article examines the impact of customer service on organizational performance of banks.

United States, Commercial Banks, Marketing procedures, Management dynamics, Banking industry, Analysis, Management, Influence, Organizational effectiveness, Customer service, Company business management, Support services, Customer relations

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