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Apple-IBM joint venture appointment triggers mixed reaction

Article Abstract:

Joseph M. Guglielmi was named chairman and CEO of Taligent Inc, a joint venture of IBM Corp and Apple Computer Inc. The company was formed to develop and sell operating-system software. Guglielmi worked with IBM for 30 years as general manager of marketing and business development for personal computers. While some industry observers laud Guglielmi's appointment, others say that his past performance involving the unsuccessful OfficeVision software and the OS/2 operating system raises some doubt on his marketing competence.

Author: Bertrand, Kate
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
Commercial physical research, Officials and employees, Appointments, resignations and dismissals, Taligent Inc., Guglielmi, Joseph M.

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IBM eyes Northgate for toehold in clone market

Article Abstract:

IBM is arranging the acquisition of Northgate Computer Systems Inc (Northgate) to start its direct-marketing business. The acquisition is the best strategy for IBM to enter the direct-marketing business. But Doug Kass, an industry analyst at Dataquest Inc believes that IBM would have difficulties in this market because it cannot respond to market changes quickly, is not innovative in marketing its products and is not a technology leader.

Author: Bertrand, Kate
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
Electronic computers, Computer and software stores, Computer industry, Mergers, acquisitions and divestments, International Business Machines Corp., Northgate Computer Systems Inc.

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Microsoft's Gates sees database software market ripe for the picking

Article Abstract:

Microsoft Corp launched its database management software Microsoft Access at Comdex-Fall 1992 in Las Vegas. The company also announced that the FoxPro 2.5 will be available in the FY 1993. Microsoft Chmn and CEO Bill Gates is optimistic about the two products. Access will be offered for $99 to users of archrival Borland International's Paradox software until Jan 1993 afterwhich Access will retail for $495.

Author: Bertrand, Kate
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
Computer peripheral equipment, not elsewhere classified, Product introduction, Microsoft Corp., Microsoft Access (DBMS), Microsoft FoxPro 2.5 (DBMS)

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Subjects list: Computer software industry, Software industry
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