Apple's troubles: do we have a design problem?

Article Abstract:

A flawed design management model is one of the factors responsible for Apple Computer Inc.'s $700 million loss in the first quarter of 1996. Being a design dependent company, Apple took the support of a third-party design community, besides its internal designers, to bring out innovative models with unique hardware-software blend. But Apple's termination of its designing community in 1993 proved disastrous, as competitor Microsoft created a design community to develop low-priced, functional, and easy to use PCs. Apple's success depends on creating a new design community and better articulating designs.

Management, Engineering design

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Jonathan Ive/Apple Computer

Article Abstract:

Jonathan Ive is the director of the industrial design group (IDg) at Apple Computer Inc.. Ive joined Apple in 1991 after a brief service in the design group Tangerine. His first project in Apple was the Newton, which won a Best of Category award from I.D. Magazine. He became the director of IDg in 1996 and assembled a wide team. The first of the core products of the IDg under Ive is eMate, which is a portable computer with a type-in or write-on desktop, a translucent unbreakable body with a built-in carrying handle, Internet connectivity and battery life measured in days.

Appreciation, Industrial design, Ive, Jonathan

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Unprintable letters

Article Abstract:

Apple Computers is introducing a family of bitmap-only typefaces called Espy. Bitmapped versions of onscreen creations are very readable which makes them popular in electronic publishing. Bitmapped typeface allows users to make their own electronic environments. These typefaces allow selection between bitmapped and outline versions of typefaces.

Innovations, Software engineering

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