Asking all the right questions
Article Abstract:
Market research methods that conduct in-depth case studies of actual purchases are part of customer case research.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Model behavior
Article Abstract:
The significance multiattribute composition models, to study consumer choice behavior, is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Forecasts, trends, outlooks, Consumer Behavior, Methods, Forecasts and trends, Market trend/market analysis, Consumer preferences, Attribution (Social psychology), Attribution (Psychology), Consumer behaviour
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Human behavior and the marketplace
Article Abstract:
The skills of an expert market researcher depend on a working knowledge of general human behavior.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Research, United States, Marketing
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