Audience Segmentation Hits Hollywood

Article Abstract:

The motion picture industry emerged from the economic recession with a strong growth rate in box office sales. Advertising costs have risen. An adverting mix between broadcast and print is employed. A correlation exists between production costs and advertising expenditures. Television advertising provides the most efficient use of advertising dollars. The medium can target the demographic market segments that the industry must reach. Marketing decisions within the film industry are based increasingly upon research.

Advertising, Motion picture industry, Movie industry

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Direct Marketing: The Boom Has Just Begun

Article Abstract:

Direct marketing has experienced rapid growth since the 1970s. Demographic trends are one explanation for growth. Other reasons are the computer for segmenting the market, toll-free telephone systems, and the credit card. Direct marketing costs less than traditional marketing. Catalogs can bring new customers to stores. Testing of the mailing list, the price, and the creative copy in direct marketing is an ongoing process.

Computers, Laws, regulations and rules, Digital computers, Marketing, Direct mail advertising, Direct-mail advertising

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TV is Still the Audience Favorite

Article Abstract:

Television is an important advertising medium. The effectiveness and impact of television advertising should be monitored. An investigation of television viewing in households was conducted. Results of the research reveal that a minute drop in viewership exists. Overall, the medium is healthy.

Research, Television advertising

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