Auto advertising 101

Article Abstract:

Staff at The Atlanta Journal-Constitution newspaper were able to produce a 24-page manual that is specifically designed for automobile marketers. The idea for the manual was hatched when Lee Culver of the Metro Atlanta Automobile Dealers Assn approached the newspaper to solicit their input for a workshop on writing effective advertisements for car dealers. The result is a booklet that incorporates the ideas of the newspapers' own marketing team as well as those of McDonald Classified Services and the Newspaper Assn of America.

Public affairs

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Market segmentation v. 1:1

Article Abstract:

One-to-one marketing is different from market segmentation even if the former evolved out of the latter. One-to-one marketing involves all appropriate marketing data of newspapers, from subscription history to demographic information and web interactions. On the other hand, segmentation is not about treating different people differently. It is more about treating different groups of people differently. Segmentation assumes that all members within a group will behave identically.

Advertising

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Arena sponsorship agreement unique opportunity

Article Abstract:

The St. Petersburg Times has inked a comprehensive sponsorship deal with Tampa Bay Arena LP, operator of the Ice Palace and the Tampa Bay Lightning professional hockey team. Under the terms of the two-year agreement, the St. Petersburg Times will pay cash and provide advertising space in exchange for promotional campaigns during any event held at the Ice Palace, including concerts, seminars and sporting events.

Commercial and Institutional Building Construction, Strategic alliances, Recreational Buildings, Construction, Recreational facilities

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