Avis beats Hertz with site's ease of use, friendly content

Article Abstract:

WebScore panelists who were asked to visit and evaluate http://www.avis.com and http://www.hertz.com, the World Wide Web sites for Avis Inc. and Hertz Corp., respectively. When asked about their preferences, the panelists preferred Avis' site over Hertz because the car rental process was easier and the site was friendlier than Hertz whose site has a more impersonal approach. Only one of the 100 panelists said that he would not use automobile online rentals while the rest simply loved the innovation.

Technology application, Internet access software, World Wide Web, Hertz Corp.

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Macromedia's lab: built as a marketing tool, ShockRave pays off in more ways than one

Article Abstract:

The ShockRave Web site developed by Macromedia serves as a business-to-business marketing tool for the company. The site features a one-stop shopping mall to attract high-end customers such as graphic designers and Web professionals. It contains online entertainment offerings aimed at consumers as well as to create an outlet for Macromedia technology. The use of the site as a marketing tool also enabled the company to cut down its advertising costs on print media and direct mail.

Computer Software, Advertising, Advertising and Related Services, Industrial Advertising, Computer software industry, Software industry, Web sites (World Wide Web), Information services, Web sites, Business-to-business advertising, Business to business advertising, Macromedia Europe Ltd.

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Streamlined sales efforts: automation enables Avis to try even harder

Article Abstract:

R.M. Dudley Corp. 's Sales Navigator software has freed the sales force of Avis Inc. from unnecessary tasks and file searches. The Macintosh-based sales lead generation program, which costs around $30,000-$60,000 depending on the configuration, allows Avis Inc. to monitor the telemarketing efforts of Avis Inc.'s Meeting Sales and Services Dept. User-friendly, it also enables the staff to manage its customization and daily maintenance.

Business Software Pkgs (Micro), Business management software, Suites (Software), Information management, Telemarketing, Company Profile

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