Avoiding temptation: not using negative ads usually is good business, poll shows

Article Abstract:

Business marketing executives from information technology firms and other businesses were surveyed on their experiences and practices on negative advertising. The poll showed that most advertisers believe that negative advertising may discourage consumers. However, computer companies believe that that this practice may be effective against their competitors and may increase their sales. Most business marketers also say that negative advertising is practiced more in politics.

Cover Story, Surveys, Comparative advertising

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COMDEX sale lifts marketers: improved service expected

Article Abstract:

The acquisition by the Japanese firm Softbank Corp. of the COMDEX rights from Needham, MA-based Interface Group is expected to shift focus away from one dominant group which will result in more varied products and discussion of a wider range of themes. Exhibitors would want the new management to establish an enhanced information system that would guide both exhibit visitors and vendor-exhibitors on the products being displayed and ongoing activities during the show.

Prepackaged software, Computer Software, Computers, Software Publishers, Electronic Computer Manufacturing, Management, Software, Mergers, acquisitions and divestments, Exhibitions, Softbank Corp., Comdex, Comdex-Spring

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