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Baby boomers at 60: impending impact on healthcare marketing

Article Abstract:

Six best practices for the pharmaceutical and healthcare marketers to tackle with today's baby boomers are presented.

Author: Svensen, Megan
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Pharmaceutical preparations, Targets & Markets, Pharmaceutical industry, Health care industry, Baby boom generation market

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E-PR delivers the beauty pitch, sale

Article Abstract:

The different marketing and promotional strategies followed by Beauty and fashion marketers are discussed.

Author: Morehouse, Jayne
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
All Other Miscellaneous Ambulatory Health Care Services, Physical Fitness Programs, PERSONAL SERVICES, Cosmetics, Personal care industry

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Advergaming set to surge

Article Abstract:

The future trends and opportunities for marketers in the Video gaming industry are discussed.

Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Forecasts, trends, outlooks, Games, toys, and children's vehicles, Forecasts and trends, Market trend/market analysis, Video game industry, Video games industry

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Subjects list: United States, Marketing, Company marketing practices
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