Factors affecting choice of cash sales versus forward marketing contracts

Article Abstract:

Internal management and external structural characteristics are factors that affect farmers choice of cash sales against forward marketing contracts. Data collected in survey of crop farmers in New Zealand revealed specifically that marketing competencies and strategy, farm and farm manager characteristics, and structural industry characteristics influence the selection of cash sales versus forward marketing contracts. Internal or structural characteristics were found to exert a major influence on a company's choice of contractual arrangement.

Agriculture, Crop Production, Research, Distribution channels

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Cooperatives, statutory marketing organisations, and global business strategy

Article Abstract:

The elements of global business strategy and organization are discussed as applied to agribusiness. Six potential barriers to globalization by producer marketing organizations (PMOS) are identified. These are producer control, location in the food chain, sourcing raw materials, relationships with governments, designing and implementing strategy and financing strategic initiatives. A case study of a PMO that successfully handled these barriers is also presented.

Management, Marketing cooperatives

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International marketing of agro-food products by developing country firms: some conceptual issues

Article Abstract:

International marketing of agro-food products by firms in Third World countries requires effort to ensure that macrofactors such as labor, raw materials and technology do not prevent the firms from gaining a competitive advantage in the international marketplace. It also involves understanding factors other than the already known concerns that are likely to have a strong impact on the market such as consumer behavior, biotechnology and information technology.

International trade, Exports, Developing countries, Produce industry

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