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More Czech beers head for UK

Article Abstract:

Aristolend, the UK based distributor of Czech beers, has announced its intention to promote the Kozel Premium and Radegast brands to UK based multiple grocers. Kozel was introduced to the JD Wetherspoon pub chain at the end of 1997 and is said to be proving very popular. However, Radegast was only taken on the company during the summer of 1998. Aristolend's aim is to make Kozel the most sought after Czech beer in the UK and knock Budweiser Budvar, which currently has 28% of the market, from the number one position.

Comment:

Announces its intention to promote the Kozel Premium and Radegast brands to UK-based multiple grocers

Publisher: Highbury Business Communications
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1998
Beer Wholesale, Beer and Ale Wholesalers, Beer wholesalers, Article, Aristolend

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UK: DOUWE EGBERTS TESTS NEW DISPLAY SCHEME

Article Abstract:

Coffee company Douwe Egberts, is piloting new in-store displays at 10 Tesco stores, in an attempt to guide consumers around its real coffee category. The manufacturer has used shelf strips and banners to separate its products into three main sections, 'specialist', 'everyday' and 'single origins'. A coffee strength guide will also be available on packs. According to Douwe Egberts, the new real coffee fixtures should help to address any customer confusion, and provide information on how to prepare it properly.

Publisher: Highbury Business Communications
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
Roasted coffee, Coffee and Tea Manufacturing, Coffee industry, Coffee (Beverage), Douwe Egberts Nederland B.V.

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Subjects list: United Kingdom
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