Blowing Bubbles: Heuristics and Biases in the run-up of stock prices
Article Abstract:
A theory of proposed to know the consumers decision basing on the advertisements by the marketers of stocks, mutual funds and other financial products, which highlight there previous performance of the company and the occurrence of hot hand and gambler's fallacy bias in this process is presented.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
Securities issued, listed, Stocks, Securities, Stock prices, Company securities
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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Export marketing, Interfunctional interactions, and performance consequences
Article Abstract:
The conclusions of test conducted to examine the model of antecedents and consequences of two interaction variables and exporting interfunctional connectedness by using the responses from more that 700 exporting firms is presented.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
Exports
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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Subjects list: United States, Finance, Marketing, Business enterprises, Company marketing practices, Company financing
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