Bribe wars

Article Abstract:

Corruption has become a main concern for corporations and governments. Although it has pervaded all countries, ages and cultures, an increase in the interest on corruption is notable. Corruption has been proven to retard economic growth and undermine the competitiveness of companies that do not engage in bribery. Moreover, the public and different political, judicial and nongovernmental organizations are demanding greater accountability. In response to the problem of corruption, several international bodies, including the Organization for Economic Cooperation and Development, have initiated efforts to combat corrupt practices. However, these initiatives can succeed only if governments, businesses and organizations collaborate in thwarting corruption.

Prevention, Ethical aspects, Corporations, Political corruption, Bribery, Corporate corruption

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Turf wars obstruct true IMC

Article Abstract:

Many companies have not yet implemented integrated marketing communications (IMC) programs, despite its apparent benefits. One of the main reasons for the slow pace of growth in IMC has been the resistance of many corporate executives to give up control over their companies' marketing operations. Another reason is that many companies are still unwilling to share responsibilities and change roles. Until these challenges have been effectively overcome, companies will continue to miss out on the potential benefits of IMC.

Editorial, Analysis, Integrated marketing communications

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In non-cola wars, it's Pibb vs. Pepper

Article Abstract:

Coca Cola USA has reformulated its least-known soft drink brand, Mr Pibb, in order to counter huge gains made by Dr Pepper, which experienced a 127.8% sales increase in 1991. Coke will use event sponsorship and existing point-of-sale promotions to target Dr Pepper strongholds in the Southeast and Southwest, areas that account for more than 40% of Dr Pepper sales. Dr Pepper will try to counter with retail promotions of its own as well as discounting.

Flavoring extracts and syrups, not elsewhere classified, Holding companies, not elsewhere classified, Marketing, Soft drink industry, Coca-Cola USA, Dr. Pepper/Seven-Up Companies Inc.

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