British consumers in the 1990s: a decade of realism?

Article Abstract:

An analysis of the effects of the 1990s recession on consumer attitudes in the UK and their implications for marketeers and advertisers is presented. The analysis shows that a recession following closely at the heels of euphoric economic expansion in the 1980s will bring about a mood of realism among consumers in the 1990s. This new mood will cause consumers to examine their purchasing very closely. Marketeers and advertisers will have to consider this cautious purchasing pattern long after the economy returns to normal.

United Kingdom, Economic aspects, Forecasts and trends, Influence, Consumer behavior, Recessions

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British Energy: nuclear accident

Article Abstract:

British Energy has been privatized and share prices fell after concerns were voiced on power station safety. Institutional investors have adjusted their holdings and private investors have had less room for maneuver. Two power plants are to be closed and this will lead to a drop in profit of between 6 million pounds sterling and 10 million pounds for 1996. Share prices for British Energy could undergo some volatility, but the dividend may give some stability.

Motor and Generator Manufacturing, Motors and generators, Nuclear Electric Generators, Nuclear industry, Securities, Nuclear power plants, British Energy PLC

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British Sky Broadcasting

Article Abstract:

British Sky Broadcasting (BSkyB) is a UK satellite broadcaster which will have a stake of up to 10% sold by Pearson. The company has boosted subscription levels to 4.16 million pounds with revenue per viewer also rising. There is concern over the longer term as to whether growth in subscriptions can continue to rise when cable operators and BT start their activities. A profit of 254 million pounds sterling is forecast for 1996 by Panmure Gordon.

Satellite Telecommunications, Satellite TV Communications, Management, Television broadcasting industry, Satellite television, British Sky Broadcasting Group PLC

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