CMO title grows in use as marketing grabs spotlight

Article Abstract:

An increasing number of firms are adding the title chief marketing officer (CMO) in a move which reflects the growing importance of marketing as a major growth engine. CMOs frequently report directly to CEOs and are part of their company's executive committee. Their primary function is to increase overall organizational marketing excellence, provide marketing development, access marketing resources to act as consultants and serve as troubleshooters for individual business units. The position is also becoming a nurturing ground for potential future CEOs.

Marketing Personnel, Evaluation, Officials and employees, Corporate governance, Business enterprises, Marketing executives, Corporate officers

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FDA's risk assessment model in the spotlight

Article Abstract:

The FDA's Risk Assessment of the Human Health Impact of Fluoroquinolone-Resistance Campylobacter Associated with the Consumption of Chicken, is examined.

Health aspects, Research, Campylobacter, Poultry, Poultry (Animals), Poultry (Meat)

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Turkish livestock market potential in the spotlight

Article Abstract:

Turkey's livestock market is examined.

Turkey

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