Bowl recruits more b-to-b players

Article Abstract:

The Super Bowl is an annual marketing event for many companies. The estimated costs of a 30-second television commercial during the game is $2 million.

Market information - general, Marketing, Super Bowl Game (Football)

---

COMPAQ STAYS COMMITTED TO EFFORT BY DDB, AD CHIEF SAYS: COMPANY MOVES FOWARD AMID 2Q LOSS, CUTBACKS

Article Abstract:

This article informs of the shakeup that occurred in the marketing leadership circle of the Compaq Computer Corp. Compaq's continued commitment to the advertising services of DDB Needham Worldwide is also discussed.

Electronic computers, Electronic Computer Manufacturing, Computers & Auxiliary Equip, Use of services, Advertising agencies, Executive changes & profiles, Television, New Electronic Marketing, Advertising Activity, Account Activity, Company Personnel, Subcontracts received, Out-of-Home Advertising, Radio, Computer industry, Compaq Computer Corp., CPQ, Services, Contracts, Appointments, resignations and dismissals, Capellas, Michael, DDB Needham Worldwide Partners, Salzman, Andrew, DDB Needham Worldwide Inc., Middleton, David

---

Press Box: Profitable Brand Extensions

Article Abstract:

According to this article, the amount of money involved spent by the video game industry for advertising is limited. Therefore, the three video games magazines are forced into an intensive struggle for advertising contracts, where only the two stronger ones are likely to survive.

Periodical Publishers, Periodicals, Business & Professnl Periodicals, Electronic publishing, Periodical publishing, Professional journals, Games Business (Periodical), MCV (Periodical), GameWeek (Periodical), Imagine Multimedia Inc., Computec Media USA, Cyberactive Publishing Inc.

Similar abstracts:

• Abstracts: ADVANSTAR MAINTAINS TORRID ACQUISITION PACE: IPO COULD POSITION COMPANY FOR EVEN MORE GROWTH. Getting a Square D-eal ;Manufacturer touts process for relationship management

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.