Can Cable Stem Tide of Disconnects?

Article Abstract:

Subcribers to cable television are discontinuing service in larger numbers than expected. Households who disconnect their pay cable can be divided into three groups. Two groups are relocaters and non-payers of bills, and subcribers who downgrade. The third group disconnect because of cost, repetitive programming, and poor service. The industry is concerned with the group who downgrade systems. Strategy employed by the cable industry has been proven incorrect. Marketing strategy has evolved from adding subscibers to retaining subscribers. Advertising revenues are expected to grow.

Psychological aspects, Planning, Marketing, Cable television, Consumers

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L&M Lights Up Again

Article Abstract:

Liggett and Myers lost major market share for its L&M brand cigarette. Production of generic cigarettes helped revive the Liggett Group. The company is now promoting established brands and product introductions. Market research revealed major growth patterns in the light segment of the tobacco market. Based on this research the company developed L&M Lights. Liggett is returning to advertising after a four-year absence. The company will retain generic as well as work on new brand development.

Advertising, Tobacco industry

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Who's Ready for AM Stereo?

Article Abstract:

The AM radio industry is introducing stereo. Its first problem lies in the incompatibility of station equipment. The other problems encompass the reason for going stereo. The AM radio industry must regain the listeners it lost to FM radio. The AM radio industry must also attract advertisers. Most broadcasters feel the new technology will be successful. Stereo alone will not improve the ratings. New formats and creative programming are needed to boost AM radio's ratings.

Innovations, Telecommunications equipment industry

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