Case study: rewarding via the World Wide Web

Article Abstract:

Marketers can use incentive programs aside from creative ad campaigns to keep consumers attention focused on their products. The efficacy of rewarding customers for their efforts in promotional formats is aptly demonstrated by Omaha, NE-based AOL Rewards. AOL-registered consumers who fill out surveys online earn points that are redeemable for goods such as computers, software, CDs, AOL-logoed merchandise and other consumer goods. AOL Rewards VP James Simon notes that the rewards must be relevant, as all consumers have their own respective opinions of what something is worth.

On-Line Information Services, Marketing procedures, Videotex & Teletext, Internet services

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Gentle giants

Article Abstract:

Huge cruise vessels or 'gentle giants' are enabling planners to reserve larger incentive groups and provide travel in new and exotic destinations across the globe. These gentle giants, some of which can accommodate as many as 2,600 passengers, boast of such facilities as golf courses, ice rinks and rock climbing walls. For instance, Princess Cruises' 136,000-ton 'The Grand Princess' ship, the biggest cruise vessel to date, boasts of five swimming pools, a 748-seat theater and tennis courts, among others.

Services information, Passenger Ships, Deep Sea Passenger Transportation, Vacations & Holidays, Passenger vessels

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Livin' large

Article Abstract:

Incentive firm Harith Productions Ltd of Orland, PA, has successfuly staged a memorable sales incentive program for 80 guests of US pharmaceutical company Centocor. The five-day program involved activities, events and exclusivity for the 80-member group billeted at the Atlantis Paradise Island hotel in the Bahamas. The company said that its strategy in staging the program included the use of private check-in areas, the use of the geography of the resort to separate the group from the other guests and giving the guests options in their daytime activities.

Strategy & planning, All Other Business Support Services, Incentive Services, Harith Productions Ltd.

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