Learning to love the Web
Article Abstract:
Companies which offer valuable, flexible incentives to customers through the Internet are undoubtedly providing them with considerably attractive motivators to retain their loyalty. However, online incentive programs have an element of risk due to the inherently impersonal nature of electronic marketing. Yet American Airlines Interactive Mktg VP John Samuel notes that customers want the human touch where it is appropriate. Thus, the Internet remains a strong, cost-effective marketing vehicle for companies, although many of them have not fully grasped the possibilities of this information network regarding customer relations.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 2000
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Sky high
Article Abstract:
Bermuda's Dept of Tourism will implement a marketing strategy by the end of 2000 to attract more affluent American travelers and incentive groups to the island country. The marketing plan emphasizes sophistication of the world's oldest British colony by offering various upscale activities and venues. These include private home visits, sailing regattas, guided bike tours and a variety of outdoor teambuilding adventures.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 2000
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!Viva Mexico!
Article Abstract:
Full-service incentive houses consider Mexico as one of the most ideal destinations for incentive trips. Mexico's tourism infrastructure is complete with different facilities for incentive trips such as hotels, restaurants, meeting facilities, shopping malls are golf courses. It offers a wide range of activities such as cliff-diving exhibitions in Acapulco, sunset cruises in Los Cabos and swimming through underground caves in Xcaret.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 1999
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