Changing the face of marketing: the new wave of technological change promises tools for faster, flexible decision making

Article Abstract:

Two significant computer developments are altering all phases of marketing and advertising. One is the use of computers to refine, speed-up and simplify processes, while the other is the increased use of the computer's data processing capabilities to marketing tasks. According to marketing professor Robert Blattberg, information technology will alter marketing practices and will make marketing and production more interrelated. Of greater significance is the use of computers in marketing tasks, which is increasingly observed in industries applying the 'yield management' method in their pricing decisions.

Usage, Digital computers, Information technology, Information management, Marketing management

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Quick-change artist in at Compaq

Article Abstract:

W. David Vining was appointed director of advertising and marketing for Compaq Computer Corp's North American operations. He was director of custom marketing for the computer company prior to his appointment. He also had 12 years of experience in the hospitality industry, including a stint at Holiday Inn Worldwide as director of direct marketing. Vining, who normally spends 70 hours a week in his new post, is responsible for consumer, commercial and reseller advertising, direct response programs, database marketing and sales promotions at Compaq.

Computers, Electronic Computer Manufacturing, Officials and employees, Computer industry, Compaq Computer Corp., CPQ, Appointments, resignations and dismissals, Vining, W. David

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CEO Palmer hits ground running (Digital Equipment CEO sets marketing theme)

Article Abstract:

Robert J Palmer, new CEO of Digital Equipment is dedicated to establishing excellence in sales and marketing to create a successful customer focus, and sees the committment as part of the company's transformation. New marketing appointments include Edward E Lucente who has revived the direct sales force since his arrival, and Enrico Pesatori in charge of PC sales. Mr Palmer is said to have boosted morale at the company with improved communication and a new decisiveness.

Computer peripheral equipment, not elsewhere classified, Management, Digital Equipment Corp.

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