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Chief integrity officer is tailor-made for PR

Article Abstract:

A compliant organization is one where codes of conduct are observed, where inspiration and motivation from leadership and management drive a desire to work with integrity in an ethical organization. Integrity is bout-setting guidelines in three areas such as work, behavior and relationships.

Author: Lukaszewski, James
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Organizational behavior, Integrity, Organizational behaviour, Lukaszewski, James

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Don't be a casualty in the 'culture wars'

Article Abstract:

The Americans seem to be in the middle of a cultural war as they are still struggling to define their ownself, some instances of the same are stated. It is held that the companies should take into account the social and other factor or else it might lead to giant fall.

Author: Bernknopf, David, Battista, Bobbie
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Corporate social responsibility

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No 'quick fixes' to nation's public diplomacy woes

Article Abstract:

The image of the United States needs to be improved according to the head of U.S. public diplomacy, Margaret Tutwiler. She feels that it would require many years of hard and focused public relations to create more goodwill for the U.S.

Author: McCauley, Kevin
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
United States foreign relations, Tutwiler, Margaret D.

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Subjects list: United States, Management, Beliefs, opinions and attitudes, Public relations, Company business management
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