Chiquita conducts summer sweepstakes

Article Abstract:

Chiquita Fresh North America has launched the 'Miss Chiquita Summer Fun on the Run' in-store sweepstakes, with a Ford 2002 Windstar minivan as the grand prize. The sweepstakes is designed to generate higher sales of Chiquita bananas and fresh fruits. Teresa Wellington, the company's marketing manager, said previous promotions have shown that participating retailers experience an 18% increase in sales volume. Point-of-sale materials include table tents with entry forms and two-sided frame signs.

Other Noncitrus Fruit Farming, Bananas

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Dark & Lovely display promotes sweepstakes

Article Abstract:

Dark and Lovely is using a free-standing floor display in selling its hair care products and in promoting its 'Dark & Lovely Red Hot Mary' sweepstakes. The display unit can hold up to 30 pieces of Dark & Lovely Relaxer and 80 pieces of hair color as well as having the photos of Nia Long and Mary J Blige at the top to attract consumer attention. On the other hand, its promotional sweepstakes gives consumers the chance to win tickets to the Mary J Blige concert tour and other 'Red Hot' prizes.

Toilet Preparation Manufacturing, Consumer Hair Care Products, Home hair care preparations

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Mazda Traffic Jams Sweepstakes launched with in-store and mall displays

Article Abstract:

Mazda's Traffic Jams Sweepstakes allows car buyers to win a new Mazda Tribute loaded with CDs, PlayStation game consoles and Driver 2 video games. The sweepstakes is a joint undertaking between the Japanese carmaker and EMI Music Distribution, Trans World Entertainment and Infrogrames Inc. The sweepstakes is available in all Trans World music outlets across the US. Trans World has also put on display the Mazda Tribute in 30 malls across the US.

Automobile Manufacturing, Foreign-Make Autos, Foreign cars

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