Superordinate Identity in Cross-Functional Product Development Teams: Its Antecedents and Effect on New Product Performance

Article Abstract:

Research concerning superordinate identity and new product performance is presented. Results the positive influence superordinate identity] has and that it is not affected by task interdependence and physical proximity.

Performances, Group identity, Social identity, New products, Product introduction

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The Role of Interpersonal Liking in Building Trust in Long-Term Channel Relationships

Article Abstract:

The results of a study in the effects of a positive relationship between buyer and seller is presented. Research results indicate a positive relationship creates trust in the buyer.

Research, Analysis, Marketing research, Market research, Customer relations, Selling, Interpersonal relations

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Conflict management and innovation performance: an integrated contingency perspective

Article Abstract:

Conflict management strategies for handling innovation in product research are analyzed.

Management dynamics, Management-Creativity, Market Research & Product Development, Methods, Company business management, Conflict management, Business creativity, Time to market

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