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Circle of friends.

Article Abstract:

The existence of professionals in this dynamic and competitive world is based on their competent skills to build quality client relationships, resulting in a greater chance of recurring work. The shift from expert client relationships to ally is a crucial step in the professional services marketing journey where the single important skill in making the shift is to move the focus from self-orientation to client-and observer-orientations

Author: Sautelle, John, Rensburg, Tony Van
Publisher: Institute of Chartered Accountants of Australia
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
Australia, Marketing procedures, Management dynamics, Management, Company business management, Professional workers, Professional employees, Professional services, Customer relations

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One of a kind

Article Abstract:

The difference between marketing trends and finance and accounting is explained. The CEO of Snap Printing, one of the Australia's largest printing shop franchise, possesses both marketing as well as financial techniques.

Author: Ham, Paul
Publisher: Institute of Chartered Accountants of Australia
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
Science & research, Accounting Methods, Printing & Publishing, Commercial Printing, Research, Evaluation, Accounting, Printing industry, Finance, Commercial printing industry

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Subjects list: Marketing
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