Cisco gets back to basics with e-commerce checklist

Article Abstract:

A checklist of five key areas of business to business e-commerce that companies should focus on is presented by Cisco Systems, which passed the $1 billion mark in annual Internet sales in 1997.

United States, Strategy & planning, Company Planning/Goals, Cisco Systems Inc., CSCO, Business-to-business market, Business to business market

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Net PR taking over traditional media relations

Article Abstract:

Online news bureaus are becoming more popular in the field of press relations. Companies, such as General Motors Corp, Ford Motor Co, Nissan Motor Corp USA and Bell Atlantic Corp, were able to deflect phone inquiries to the Internet, where they could respond to media requests immediately and cost effectively. Information, such as news releases, new product information, media kits and digitized photos, are made more obtainable by placing them online.

Public relations

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Making e-commerce part of everyday life

Article Abstract:

E-commerce will transform the nation's society in many ways but especially in the area of food and commodities purchasing. One online supermarket shopping services firm gives such superior customer service which other Internet-based companies should emulate. An evaluation of this supermarket shopping online company's customer service shows that online services need not be afraid of suing telephone calls to strengthen customer relations and that people will pay extra for extra service especially if it saves them time and inconvenience.

Marketing Management, Customer Relations, Electronic marketing

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