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Class war

Article Abstract:

Airline companies are aggressively promoting their business-class travel offerings. These organizations hope to attract business executives as well as their travel agents by providing such amenities as pre-flight luxury lounges, excellent foods and comfortable spaces during trips. Recognizing that many airlines are resorting to this marketing gimmick, others are turning to alternative strategies, the most popular being the development of partnerships with other companies. Despite these marketing ploys of airlines, companies that require their executives to travel by air are questioning the justifiability of letting them fly business class, given its exorbitant cost. In fact, many British companies have already banned the use of business class within Europe or on flights under eight hours. The solution to this dilemma for airlines could be a reduction in the price of business class travel.

Author: Butler, Daniel
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1996
Scheduled Airlines, Scheduled Air Transportation, Air Transportation, Scheduled, And Air Courier Services, Management, Marketing, Airlines, Business travel

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Online anarchy?

Article Abstract:

The phenomenal growth of the online business information services industry has allowed the business community to access comprehensive, meaningful and inexpensive information without having to hire outside researchers. In the UK, the leading suppliers of computerized news are Reuter's Business Briefing and the Pearson Group's FT Profile although their dominance is being threatened by the emergence of new rivals in global information gathering and the technological breakthroughs transforming the media. Given the success of the industry, it is not surprising that multinational giants are planning to enter this line of business. The risk is that their successful entry into the market may result in monopolies, which can be damaging to the information-dependent businesses that avail of online services.

Author: Butler, Daniel
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1996
On-Line Information Services, Database Vendors, Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Information retrieval services, United Kingdom, Industry Overview, Evaluation, Database industry, Services, Online services, Internet services, Cover Story, Business information services

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