Clinton trip to Quincy a PR success

Article Abstract:

Quincy, IL-based newspaper The Quincy Herald-Whig received less than one weeks' advance notice that Pres Bill Clinton would be visiting the town on Jan 28, 2000. Since 1903 was the last time a president had visited the town, the newspaper staff went into overdrive during the days preceding the visit to cover it from every conceivable perspective while preparing and launching a variety of sales and marketing activities. The newspaper has generated almost $39,000 from the activities relating to the visit since Jan 28, 2000, and this figure is not even the final tally.

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Volunteer garden raising raises spirts at shelter

Article Abstract:

The Home & Garden section of Chicago Tribune held its first 'garden raising' affair at the Clara House, a homeless shelter for women and children in Chicago, IL. Twenty-five volunteers each donated three pots of ornamental flowers while area nurseries donated equipment, larger plants and perennials. A message board has also been established at the newspaper's Web site so that the growth of the garden can be communicated and monitored.

Daily & Sunday Newspapers, Daily newspapers

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The newspaper's proper role in the community

Article Abstract:

The role of a newspaper is linked to the community it serves. For a newspaper to thrive in competition with other emerging sources of information in the world, it must continue to be a pro-active voice of the people in the community. This is borne out by studies that suggest that newspaper in smaller communities with a stronger sense of community values tend to outperform their counterparts in larger metropolitan areas.

World

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