Communication strategies and marketing performance: An application of the Mohr and Nevin framework to intra-organizational cross-functional teams

Article Abstract:

The Mohr and Nevin research framework forms the platform for a model and hypothesis describing the impact of communication strategies. The study focuses on how team outcomes depend on effective communication between intra-organizational cross-functional teams, testing the model on 42 organizational teams. The main finding supported the relationship between team communication behaviours and team performance and established that the model works well in the inter-organizational context.

Models, Business communication

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The impact of integration mechanisms on Marketing/HR dynamics

Article Abstract:

This paper investigates how integration of the marketing/HR dynamics enables development of cross-unit effective relationships for marketing strategies. Physical integration and functional integration by job rotation were studied with different parameters. The studyEs main findings are that joint reward systems and informal integration confer the most benefits for integrating mechanisms.

Business Personnel Management, Human resource management

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Designing a web-driven retail marketing simulation

Article Abstract:

The advantages of introducing a consolidated web-driven approach to marketing education on an undergraduate program by means of simulation are examined. Incorporation of simulation in the learning process can equip the student with the required know-how for the opening of a new retail outlet.

Usage, Technology application, Simulation methods, Simulation

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