How do consumers know which brand is the market leader or market pioneer? Consumer's inferential processes, confidence and accuracy

Article Abstract:

The sources of information and cognitive process that consumers use in forming beliefs regarding a brand's category characteristic, whether it is the market leader or market pioneer, is examined. Results show that most consumers commonly use schematic inferencing in identifying a brand to a category characteristic, while others who use memory trace usually get inaccurate identification.

United States, Inference, Brand identity, Report

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Religious influences on shopping behaviours: An exploratory study

Article Abstract:

A random probability sampling was used in Mauritius to study the theory that religion influences shopping behaviour (in this case for television ) and religiosity level among Christian (Catholic), Hindu and Muslim shoppers. Two findings stand out, the more religious the shopper, the more trusting he is; and that religions impose a pattern on the buying habits.

Public affairs, Mauritius, Shopping, Religious aspects

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A speeddating story: the lover's guide to marketing excellence

Article Abstract:

Experience of speeddating is compared to marketing and it is believed that marketing can utilize practices of self-marketing and interaction between consumers, that are apparent in speeddating.

England, Marketing Management, Administration of Marketing, Comparative analysis, Dating (Social customs)

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